Ruben started his career in digital advertising in 2011, and has worked on all sides of the advertising & media industry since. He is passionate about eradicating wastage and corruption in the industry, and believes there is a huge opportunity to redirect wasted funds to high quality publishers instead.
"Independent high quality journalism is paramount to our democracy. I like the statement of the Washington Post a lot: Democracy Dies in Darkness. The triumphs of the joint investigation into Navalny's poisoning by Bellingcat, CNN and Der Spiegel, is a perfect example of this. Or the Panama Papers investigation where Suddeutsche Zeitung partnered with journalists from over 100 media organisations in 80 countries.
Some other examples of landmark journalism that I absolutely devoured are the investigation into Enron, and the subsequent book The Smartest Guys In The Room by Bethany McLean and Peter Elkind. A more recent investigative masterpiece - in my opinion - is Bad Blood by WSJ's John Carreyrou."